I've been digging how to become a better photographer lately, and I would like to document some of the results I've come up with since the beginning of this journey. What follows are personal pieces of advice (from me to me). I haven't won a World Press Award yet, and I did not submit myself to become a Magnum photographer either, but I think that what's written below makes a lot of sense from my perspective. You are welcome to look at what I found and try it out by yourself if just like me, you want to learn more about dealing with a photography business and becoming a better photographer.
Watch less, listen more
We photographer, love gear, photo stories, reviews and all that stuff concerning photography that in fact, doesn't matter. Think about it, do you think Martin Parr or David Guttenfelder spend their free time watching reviews of the new Fujifilm X-T3 on Youtube? Well, I haven't asked them, but I am pretty sure the answer would be no. They are busy working on their photo projects and working on their photography business. Don't get me wrong; I think Youtube is an excellent learning platform for a photographer when used wisely. Learning how to let go of all the cool stuff that we want to watch is step number one.
I said watch less and listen more. I meant that we should also focus more on podcast or video with voice content, things we can listen without having to look at a screen. That makes a lot of sense because it allows us to do others stuff at the same time. It saves us time! We can listen to a podcast in our car, while we are working, while we are jogging, but we can't watch a video while doing these. Skip the screen! Of course, those podcasts or talks should also be about a subject that matters, that's obvious. Let's focus on conversations that are straightly related to growing photography business, a topic like how to find potential customers, how to brand yourself, how to get the best out of social media, how to create content, etc. The best photographers are the best businessman in the domain, they know how to sell their products and services, and that's what we should be studying. There is a lot of good stuff available for free, instead of watching why John Smith changed his Sony A7ii for the A7iii, we should listen to guys like Gary Vee who teaches people how to grow their brand. It makes sense to me.